At the center of Will’s life is a single question, asked across four decades: what are a person’s limits, and what do they find when they get there?
That question first took shape in the Marine Corps, where, after graduating with honors from the United States Naval Academy in 1988 (International Relations, minor in Chinese language), he commissioned as an intelligence officer trained to sit with ambiguity, assess a battlefield precisely, and stay composed when the stakes were life and death. He deployed in support of Desert Shield/Desert Storm and Operation Restore Hope in Somalia, completing Airborne, Ranger, Naval Intelligence Officer, and Navy SERE School along the way.
When Will left active duty in 1993, the question changed terrain. He founded GoWest Ventures, directing commercial real estate investments for over a decade and a half, and later served as Chief Investment Officer for The Wealth Doctor. But the pull toward physical limits never faded: from 1995 he spent seven years as team captain of Team Explorer, racing around the world in events like the Eco-Challenge, and from 2011 to 2020 he became a certified CrossFit trainer across Football, Kids, Olympic Lifting, and Endurance, serving as head coach at multiple affiliates.
Guiding gave that instinct a new shape: leading others safely through hard, unmapped terrain. From 2014 he guided for REI Adventures, National Geographic Adventures, and Arizona Outback Adventures, and in 2016 founded Badass Adventures, leading trips throughout Arizona, Southern California, Utah, and Colorado as well as international expeditions, including Argentina and Nepal mountaineering, Kilimanjaro climbs, and journeys through Peru,
work he continues today.
It was in the wilderness that the question turned inward. Will’s exploration of psychedelics began in 2018 as an adventure into consciousness itself, the same question he’d once asked of his body, now asked of his mind. In 2022 he became a certified Co-Active coach and founded Badass Coaching, deepening that work in 2024 with a Psychedelic Facilitator certification through F.I.V.E. What began as Badass Coaching grew into a practice built on the belief that flow states and flow-dose psychedelic exploration are the same path, walked two ways, and in
2025 evolved into Lifeadelics, a transformational ecosystem of coaching, immersive experiences, education, and community.
The thread has never changed, only its terrain: combat, ultra-endurance racing, the wilderness, and now consciousness, each a way of pushing against the edge of what a person believes they can do. At sixty, Will marked his birthday by running the Sedona Canyons 125, an ultra-endurance race through the Arizona backcountry, treating it exactly like everything else he’s experienced: not an escape from life, but a way of living it more fully.
